The MakeUp Show: NYC

The MakeUp Show, May 4th and 5th, is one of the most exciting events of the year for industry pros. It’s an opportunity to make connections, see the latest innovations in beauty, and buy products at event prices. There are also many seminars on the latest makeup techniques by veteran artists. There’s lots of energy and lots of excitement.
I absolutely love this event! TMS travels to different cities also. Check their full schedule at  Some of the beauty companies featured were:


Yeah!! Motives! Motives! – As you know by now, I’m also a Motives Consultant, so it was so exciting to see us at this makeup event. We are the hottest social media brand!


Auraline Beauty private label cosmetics – if you are developing your own label, check out Auraline.


Ashunta Sheriff Beauty – Ashunta is pictured here with her beautiful daughter. She is an accomplished celebrity makeup artist with over 18 years in the industry.  She now has
her own line and one of her “power” products is a dual end foundation stick that features
2 colors: one end is foundation and the other end is for highlighting. Aloe Vera is a key ingredient! Beautiful colors and skin friendly. Very nice family by the way!

BlackUp CosmeticsBlackUp Cosmetics – I was so excited to see Parisian brand BlackUp Cosmetics here this year. The colors are just amazing for darker skin. The brand’s presentation and quality is so beautiful.

CharlotteTilbury2CharlotteTilbury1Charlotte Tilbury – Sorry, the name got a little cut off at the top! As you can see in the top photo, this line features 10 specific looks put together in kits. This is Anna and she was amazing at showing me the line and some of their best products, such as “Charlotte’s Plumper Cream” and an instant illuminator called “Wonder Glow”.  Charlotte Tilbury is featured at Bergdorf’s.

Chic-StudiosRTGChic Studio – NYC School of Makeup Artistry: I always love to visit their booth at this event. The girls are so fun and upbeat. Here’s Amy, Director of the school, and Christina,
senior director. If you’re looking for makeup training, check them out at:


Eve Pearl – makeup with skin care for every shade. One of their cool new products is
an invisible powderless powder with antioxidant astaxanthin. I bought this and I love it.
It works for every skin tone and keeps shine away for hours.


Gleam by Melanie Mills – As a makeup artist for “Dancing With The Stars”, Melanie
definitely knows a thing or two about glamour! She is super nice and I love her high impact colors and fun personality.

Gorgeous1Gorgeous2Gorgeous Cosmetics – This is an Australian line (with an office in LA), that’s sold in
Nordstrom. This is Lauren demonstrating a few best selling products. The girls at this
booth were so nice and gave me samples (yum!).

Graftobian Make-Up Co. – Pro line Graftobian features HD and airbrush makeup.
Wow! This body painting is amazing. A human……….tree??? I wonder how long this took!

I-Make-You-BeautifulI Make You Beautiful – This wonderful lady is Danessa Myricks of I have followed Danessa’s work for quite some time. I have many of her makeup instruction DVDs.  I especially like her DVD on Contouring.

JouerJouer Cosmetics – Jouer has snap together components to make your own kits of custom colors. Love this.


Kett Cosmetics – Wow, beautiful body painting by pro line Kett. This company also offers makeup classes and is well known for it’s air brush makeup. In the above photo, Hermann Sentker, Co-Owner and Founder of Esum shows off the high-quality brush line. The brushes feature hand pulled bristles! Luxurious.

Kevyn-AucoinKevin Aucoin – The Makeup Show featured a special gallery tribute to one of the greatest makeup artists who ever lived (in my opinion!), Kevin Aucoin. Check out some
of his makeup books. Just an amazing talent. We all miss Kevin.


Eva Jane Bunkley – I got a chance to speak with Eva Jane Bunkley at the Alcone booth. Eva Jane is the creator of “The Makeup Bullet”, a unique sponge that fits over the finger and makes it super easy to blend foundation and makeup in harder to reach areas of the face. I wish Eva Jane the best with her new innovative product!

MakeupForeverMakeup Forever – We all love Makeup Forever! Check out this fabulous body painting.
This is so creative and mezmerizing. You just want to keep staring at it. The talented makeup artist: Jha Villanueva. See her work on Instagram: XO_Jha. The beautiful model is Nikiya Palombi. She is also on Instagram: NikiyaPalombi.

ObssessiveCompulsiveObsessive Compulsive– A 100% Vegan & cruelty free line. OC started as a pro line but is now available at Sephora!

TemptuProTemptu Pro Cosmetics – Famous for their airbrush makeup, there was some very interesting body painting going on in this booth.

Velour-Lashes-2Velour Lashes – Wow, these are some super soft and plush lashes. Hair thickness and
length varies within each lash strip, giving them a very natural look. Mink? Can’t get any
more luxurious than that!

Violet-VossViolet Voss – Fun, colorful, glittery, and did I mention glittery?

YabyYaby – Yaby is a professional line developed by Canadian makeup artist Liz Yu (lady in the blue plaid shirt). One of  Yaby’s missions is to keep parents in developing countries
employed so their kids can remain in school. The company also features makeup containers that can be refilled to reduce environmental impact. Can’t help but love that.

Z-PaletteZ-Pallete – One thing I noticed about this year’s show: many companies showcased the magnetic makeup palettes. Z-Pallete has some very cute ones in various shapes, sizes, and patterns.

I could not possibly feature all the companies and photos from The Makeup Show, but I
had an amazing time and met some really great and talented people. See which city the event travels to next at:

Until next time….




About ArtsyMM

Mom, Licensed Cosmetologist, Motives Cosmetics Consultant, Fashion Industry Professional, Artist
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